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Read and Download Economics and Corporate Strategy PDF

Free Download Economics and Corporate Strategy Online Book PDF

ByC. J. Sutton

Economics and Corporate Strategy

Total Download

36

“A book is like a garden carried in the pocket.” –Chinese Proverb

Synopsis

This book, first published in 1980, discusses corporate strategy for those interested in applying economic analysis to business problems. Drawing on a wide range of economics and management literature, the book shows how an understanding of industrial economics can help in analysing strategic decisions. Furthermore, the author explains how a firm's development must be adapted to its environment, its history and the experience of its personnel. Other topics discussed include integration and diversity, the growing importance of multinational operations, the strategic role of mergers, and innovation.

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